Redesigned mobile app, increased 30-day retention by 25%
Collaborated with product and engineering teams to redesign the mobile app experience, focusing on core user flows and reducing cognitive load.
5
Challenges
4
Solved
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Part of
Impact & Results
Mobile design requires different thinking, not just smaller screens.
The Story
How this challenge was approached and solved
Worked as part of a cross-functional team to redesign the mobile app. Conducted competitive analysis, user interviews, and usability testing. Redesigned key flows including onboarding, core feature discovery, and settings. Implemented a cleaner navigation structure, improved information architecture, and optimized for mobile-first interactions. The redesign resulted in 25% increase in 30-day retention and 40% reduction in time-to-value for new users.
Focus Areas
Mobile DesignUXProduct Strategy
Tools & Technologies
FigmaPrincipleUserTestingAmplitude
Screenshots
A closer look at the work